Continuous growth of your customer base is a significant business driver for promoting the success of your company. When you operate in a highly competitive industry, it’s essential for your company to offer an exceptional customer experience. Current dynamics mean that you as a businessperson can, without warning, be faced with the risk of prospects taking their business to the competition. If customers cannot quickly obtain information about the status of their orders, if their problems aren’t solved in good time, or if the desired products are out of stock, they’ll become disgruntled and feel less inclined to carry on buying from you. Here, an integrated software system can – for instance – make sure that customers are given the right information and customer experience. Your employees will have direct access to all the relevant customer information so that they can create an optimum customer experience and ultimately sell your product. You see, software integration is a crucial factor within the entire chain.